Hollywood's International Substitute Market

Once Upon a Time in Hollywood

This thread follows Marvin Schwarz's argument that Rick can use foreign genre films to turn a limited American career into renewed work and recognition abroad.

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An Agent's Specialty An Agent's Specialty from "Once Upon a Time in Hollywood". An Agent's Specialty A distinct business Marvin Schwarz places established American performers in foreign films.

An Agent's Specialty from "Once Upon a Time in Hollywood". An Agent's Specialty A distinct business Marvin Schwarz places established American performers in foreign films.

An Agent's Specialty A distinct business Marvin Schwarz places established American performers in foreign films. His value lies in contacts across national industries and in the reputations his client list carries. Rick as a new prospect Rick's television work and feature-film appearances have made him recognizable in several European countries. Marvin sees a chance to convert that recognition into a fresh professional market.

The European Film Record The European Film Record from "Once Upon a Time in Hollywood". The European Film Record Uneven recognition Bounty Law has aired in parts of Europe, and Rick's westerns have performed reasonably well in several countries.

The European Film Record from "Once Upon a Time in Hollywood". The European Film Record Uneven recognition Bounty Law has aired in parts of Europe, and Rick's westerns have performed reasonably well in several countries.

The European Film Record Uneven recognition Bounty Law has aired in parts of Europe, and Rick's westerns have performed reasonably well in several countries. The Fourteen Fists of McCluskey has been especially successful. A different image abroad European audiences may know Rick less as the television cowboy than as the eyepatched soldier who uses a flamethrower. Marvin identifies this alternate image as commercial leverage.

The Substitute Principle The Substitute Principle from "Once Upon a Time in Hollywood". The Substitute Principle A market seeking familiar stars Italian producers pursue major American actors who are often unwilling to work there.

The Substitute Principle from "Once Upon a Time in Hollywood". The Substitute Principle A market seeking familiar stars Italian producers pursue major American actors who are often unwilling to work there.

The Substitute Principle A market seeking familiar stars Italian producers pursue major American actors who are often unwilling to work there. When those stars refuse, producers look for performers who can evoke a comparable screen type. Rick's painful position Marvin explains that Rick may be wanted as an available substitute for Steve McQueen. It is not an account of Rick's unique stardom, but it can still lead to leading roles and paid work.

A German Precedent A German Precedent from "Once Upon a Time in Hollywood". A German Precedent Lex Barker's example Marvin tells Rick how Lex Barker resisted making German westerns, then became strongly identified with Old Shatterhand…

A German Precedent from "Once Upon a Time in Hollywood". A German Precedent Lex Barker's example Marvin tells Rick how Lex Barker resisted making German westerns, then became strongly identified with Old Shatterhand…

A German Precedent Lex Barker's example Marvin tells Rick how Lex Barker resisted making German westerns, then became strongly identified with Old Shatterhand after accepting the work. European audiences made the role a source of durable popularity. A model rather than a guarantee The story shows that an unfamiliar market can create a new screen identity. Rick does not have to admire the genre to recognize the possibility Marvin is offering.

A Decision Still Open A Decision Still Open from "Once Upon a Time in Hollywood". A Decision Still Open Two futures compared Marvin asks whether Rick would rather risk another year in Burbank or pursue western leads in Rome.

A Decision Still Open from "Once Upon a Time in Hollywood". A Decision Still Open Two futures compared Marvin asks whether Rick would rather risk another year in Burbank or pursue western leads in Rome.

A Decision Still Open Two futures compared Marvin asks whether Rick would rather risk another year in Burbank or pursue western leads in Rome. The question turns the abstract debate about taste into a choice about where his working life can continue. Opportunity against pride Rick has not yet committed, and his objections remain sincere. Still, Marvin has made it difficult to mistake refusal for artistic principle when fear of being judged may also be involved.

February 7, 1969, at William Morris Agency

During Marvin's career review on February 7, 1969

During Marvin's explanation of Italian casting

During the telephone call on February 8, 1969

At the end of Marvin's call on February 8, 1969